Generation Z call on employers to attract younger generation into work
Generation Z call on employers to attract younger generation into work

Generation Z call on employers to attract younger generation into work

Businesses aren’t doing enough to attract the younger generation, according to findings from a survey that canvassed Generation Z workers.

More than one in four Generation Z employees (26%) expressed concerns that their employers are not doing more to attract younger workers into their organisations, while one in five believe that a lack of diversity and multi-generation experience will eventually hold their company back from modernising key processes and systems.

The survey was undertaken by Advanced in its Digital Natives Report commissioned by the UK software and services provider to explore the attitudes of more than 1,000 UK senior business decision makers across a number of generations.

Elsewhere in the findings, 31% of Generation Z workers said they don’t believe their organisation will give the younger generation a voice when it comes to adopting new technology.

With the increasing prevalence of a new generation of employees in the workforce, it is up to employers to accommodate demands for modern technology, flexible working and a digital environment; many of these workers have been familiar with the internet and technology from a young age, and are tipped to be innovators in the workplace, prepared to challenge the technical status quo.

Asked what they would like to see at work, 42% of respondents called for Business Intelligence (BI) in their daily lives, while 40% called for the Internet of Things (IoT), and 26% urged advancements of Artificial Intelligence (AI).

Gordon Wilson is the CEO of Advanced. He said: “It’s this enormous attitude for new technology along with their innate digital skills that will help propel businesses into the digital era. In fact, Generation Z is arguably the silver bullet for helping organisations successfully meet the growing pressure to be digital-by-default.

“Like it or not, digital transformation is essential for business growth so our report’s findings will come as a blow to many business leaders who are clearly failing to accommodate five generations of workers that each have varying levels of technology knowledge.”

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